What is Advertising
Advertising is a marketing communication that delivers a message to promote or sell a product, service, or idea to a consumer. It is also any form of paid non-personal presentation of ideas, goods, or services for the purpose of persuading people to buy.
Media of Advertising
- Newspaper
- Television
- Online (Internet)
- Radio
- Mobile advertisement
- Billboard advertising
Types of Advertising
- Search advertising
- Social media advertising
- Native advertising
- Display advertising
- Print advertising
- Broadcast advertising
- Outdoor advertising
Benefits of Advertising
- Advertising is the best way to share your products.
- It is the best way to communicate with your consumers.
- Advertising helps inform customers about new brands of products and services available.
- Helps in facing competition.
- Advertising helps inform customers about changes in products or services.
- Increases sales volume.
- Helps in the easy introduction of new products.
- Provides an opportunity for consumers to compare products.
- Advertising is easy.
Disadvantages of Advertising
- Increases unnecessary consumption.
- Advertising is expensive.
- It leads to the promotion of fake products and services.
- Advertising adds to the cost of production and products.
- It leads to deceiving customers.
- Causes unequal competition.
- Creates a monopolistic market.
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